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Sunday, July 28, 2013

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10 Keyword Search Optimization Advices

Keywords are what power your SEO (Search Engine Optimization); they are related to what people type into the search engines in order to find your website. If your website has the same keywords that your target audiences are likely to type into the search engine, then your website will probably rank highly on the search engine results page. If your keywords are not very suitable, and are not suitably targeted, then your website will probably not rank very well. Or, your website will attract an audience that is not really interested in your website, your topics or your products.
Keyword Search Optimization

Keyword Search Optimization Advices

1 - Use the Google keyword tool

It is a great tool that you can find on the AdWords portion of their affiliate advertising network. It is free to use and you can enter a single word in order to get a list of other related keywords. You may then pick words from those lists and see the keywords related to that keyword. It also tells you how popular those keywords are and how much other affiliate advertisers are paying for that keyword.

2 - Consider the value of long-tailed keywords

Long-tailed keywords are not as popular, but they do have the potential to send you some very targeted traffic. This is especially true if the keywords are location based. Try adding just one or two long-tailed keywords to your website and see if your traffic conversions go up. You will not notice a massive amount of traffic appearing, but hopefully your sales or subscriptions will go up a little if you have chosen good ones.

3 - Single use keywords are not always the best option

Single keywords may be very popular, but they are often aligned with a lot of things that are not related to your website at all. Optimizing for a few single keywords is okay, but do not base your entire page optimization on single keywords. Try to optimize for keyword phrases that contain two or more keywords.

4 - Brainstorm a number of keywords to try

If you have a bit of experience with your own website and its overall theme, then you are in a very good position to be able to guess what your target audience is going to type into Google. Brainstorm a few of your own ideas and many of the keywords you come up with are likely to be ideal.

5 - Test different keywords with affiliate advertising

Run the same affiliate advert with the same landing page, but for each affiliate advert you should change the keywords involved. The adverts that draw the most traffic and the most conversions are the ones that have the best keywords. So, all you need to do is run the adverts, monitor the results and record the best keywords.

6 - Put your keywords in the Meta tags, title, URLs, anchor text and page content

If you are optimizing for keywords, then you need to make sure that you are doing it correctly and fully. Make sure that all of your website on-page SEO is taken care of before you start doing your off-page SEO. Make sure that your off-page SEO keywords match up with the ones that you have optimized your pages for.

7 - Switch a few keywords for synonyms

A few of your keywords are likely to have applicable synonyms that you can replace them with. If your notice that your content has a high number of the same keywords, switch a few of them for their applicable synonyms. This will give you a more even and comprehensive keyword profile.

8 - Use the Google suggestion tool for ideas

Start typing in the keywords that you think your potential traffic audience are going to type into Google. As you type you will see the Google suggestions come up. Have a look at the ones that you think your potential audience will choose. Those are going to contain keywords that are likely to be very useful to your website.

9 - See what words occur organically in your text

When you write your web page content, copy and paste it into a phrase counting tool. Have a look at what phrases and what individual words occur frequently in that page. Pick out the ones that you think are the most relevant to your users and consider optimizing your entire page for those words. Consider lowering the use of some words that you do not think make good keywords.

10 - See what keywords your competitors are using

Go to their website and look at the source code on each of their pages. Look at the Meta keyword tag and see what keywords they are targeting. Doing this is going to give you a good idea of what they are targeting, and is especially helpful if they are at the top of the search engine results page that you want to rank highly on.



ABOUT THE AUTHOR:
Guest Author
Kate Funk is a passionate blogger and online tutor at Tutortop She coaches individuals in SEO and business networking skills.


4 comments:

  1. yes its true Google Ad words also provide other possible keywords you might be interested in adding to your blog post.

    find top keyword(s) in URL, title and used once or twice within content..

    Title tags contain keywords relevant to content topic

    Meta description tags explain what content is about
    Offshore Web Design


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    1. Great information about Keyword optimization! Thanks for visiting and commenting on this keyword optimization post! I would be so grateful if you +1 my blog on google + ! Keep visiting again we will be updating latest blogging tips and tricks!

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  2. yeah good post...very much infrmative and useful

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    1. Thanks bro for visiting and commenting!

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