In the past, there was a day where you could build thousands of spammy backlinks and watch your lousy website rise to the top. However, those days are long gone and building credible backlinks are more important than ever if you want to stay at the top.
To get you on the path to building the best links for your website, here's a quick guide to get you started:
Finding a Good Backlink
First off, you have to understand what makes a good backlink.
A good backlink is going to have so many elements that search engines look out for. This is going to include:
- Website Popularity
- Anchor Text
- Social Signals
Be Aware of Spam
When researching ways to build link, you're going to come across many ways to build links fast, and sadly, this isn't something that you're going to want to do. If your backlink profile is riddled with spam and low-quality links, you're going to risk an algorithmic penalty, which is extremely hard to get out of.
In general, it's highly advisable that you avoid the following types of links:
- Low-quality blog comments
- Forum spam
- Low-quality press releases
- Article marketing
- Paid links
- Link wheels
- Link farms
- Spamming social media networks
- Profile spam
Watch Your Anchor Text
While your anchor text still plays a role in your ranking, you don't want every backlink to have the same anchor text. If you do this, it's immediately going to send red flags to the search engines.
A good backlink profile will have hundreds of natural links with various anchor text combinations. As a general rule of thumb, try to use your anchor text about 10 percent of the time. To learn more about how anchor text works, refer to this WordStream.com guide.
Planning Your Links
In the world of building backlinks, there are hundreds of legitimate ways to build links. Some of the most basic strategies you can use include the following:
1. Email Outreach
Find websites in your niche that may be willing to link to your website. If they have a resource page or an existing article, send them an email to see how you can potentially get listed. As long as you have a reputable website, your results should be good.
2. Guest Posting
Guest posting is the process of reaching out to other bloggers in your niche offering them a piece of content in exchange for a link in your author biography at the bottom. When guest posting, though, make sure you're writing for blogs with a credible website and some web traffic. Guest posting is a great way to build your brand, traffic and search ranking.
3. Blog Networks
Blog networks are exactly what the name states -- a network of blogs. There are many reputable companies online that are willing to write up pieces of content and post it on their network. If these networks are run properly, this is a great way to receive a lot of high-quality, reputable backlinks.
These are just three of the hundreds of ways to build links. To give you more ideas, SEOBook.com has 101 ways to build links fast.
Link building is an art that will take some time to learn. With so many ways to acquire a link, there's no reason you can't rise to the top. To set yourself above the rest, be creative, create something worth linking to and put in countless hours reaching out to others in your industry.