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Monday, May 18, 2015

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Mozilla to Roll out Suggested Tiles Based on Users' Browsing Habits

The battle for supremacy among browsers is becoming stronger. As the competition is getting tougher, it seem that popular browsers are actually searching for ways to improve quality and enhance user experience.

Mozilla is just the latest browser to bring some changes that aim to focus more on user experience. However, the famous company seems to also be interested in enhancing its profits, so it rolled out a new platform, named Suggested Tiles.

Suggested Tiles is an advertising experience that delivers content recommendations that are relevant for the user in a transparent way while at the same time respecting their privacy, and giving them complete control over the experience," according to the company.
The new platform actually aims to help Mozilla sell advertising within the Firefox browser. Of course, the new platform was designed especially for advertisers.

According to analysts, it will actually function in a similar method with Google's strategy, using a user's Web search history with the purpose to load advertisements within Google Adsense.

How will the new platform work?

Well, the process is quite simple. The new platform will register the sites that are most visited by each user. Basing on the history of browsing of each particular user, advertisers will get suggestions. However, according to Mozilla, users' rights will not be violated by the new feature.

Mozilla Tiles Based on Users' Browsing Habits
In fact, the famous company claimed that users will get the possibility to completely avoid side suggestions.

All that users need to do is to opt for a blank page when opening a new Firefox tag. Moreover, Mozilla ensured users that personal data won't be offered to advertisers, regardless of whether they opt in or out of the Suggested Tiles function.

This means that when the user will open a new tab after the feature is released, he will be informed about Suggested Tiles and will also be informed that he can turn off the feature. Users will be able to turn off the feature anytime when they desire, the company claimed.

So, what Mozilla is trying to do with the new feature is to put relevant ads in front of Firefox users, while assuring them that user privacy will be respected at all time. The company did not announce the exact date when the feature will be launched.

However, sources claimed that most likely this will happen sometime during the summer. Until then, Mozilla is expected to launch a new feature within the Beta version.

The fact that Mozilla will be making this release is not shocking at all. The popular company owns about 18.2 percent market share on desktop computers, while the leader is Google Chrome, with 52.96 percent.

So, many analysts have claimed that this is a technique that Mozilla is planning on using with the main purpose to boost its income. Advertisements are one of the best ways for these companies to make money and thus, Mozilla's decision was quite expected.

Mozilla has also recently announced its intention to release Firefox OS, an open-source mobile operating system, based on the Firefox browser technology.

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