Thursday, March 20, 2014

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Is SEO Important in Industrial Marketing

Industrial or business-to-business (B2B) marketing is directed from one company to another. This process is solely focused on the distribution of marketing services and products between businesses. B2B is an essential part of any efficiently working supply chain and it is determining for the existence of other vital processes like business-to-consumer (B2C) strategies. B2B has gained incredible momentum over other business processes and is considered a main priority for most organizations. Industrial marketing results in a range of important benefits that include lower inventory costs, streamlined processes and improved collaboration with providers. New technologies and marketing methods have made industrial marketing much more evolved that it has ever been in the past. Online interactions play a vital role in the collaboration between buyers and sellers. SEO has also become a key strategy for effective B2B marketing and many businesses are looking for the best SEO company to work with.

SEO is a great way to boost website traffic and higher online popularity can result in a range of benefits for the company. If used correctly, SEO can become a primary lead generation method that will build brand awareness and result in new revenue generation opportunities. By investing in SEO, companies can boost organic traffic and search engine visibility. Surveys show that more than 90 percent of industrial marketing organizations worldwide utilize SEO to increase the number of their leads and around 80 percent of businesses will continue to use this practice for the years to come. 

SEO Tips for B2B Companies 

Although in some ways SEO for B2C is similar to industrial marketing, there are some major differences. If you are looking to generate qualified and organic leads, these tips will help you reach your online ranking goals: 

  • Use social media: there is no better way to engage or interact with your audience. Social media play a major role in boosting a website’s popularity. Such strategies affect SEO, as well. 
  • Start a blog: when it comes to SEO for industrial marketing, content is king. Start a blog and write posts at least once a week. Google loves fresh content and statistics show that companies having blogs generate more leads.
  • Use YouTube: YouTube is another social network you can use to increase traffic and improve your optimization efforts. Upload videos and create keyword-rich descriptions and tags. 
  • Create a site map: adding a site map to your website will help search engines index your content quickly. 
  • Use LinkedIn: the professional social network is a must for any organization that wants to create a better online image for itself. By creating a LinkedIn company profile, you will get access to a range of valuable tools. These tools will help for a better SEO strategy, as well. 
Search engine optimization is a complex technique that requires ongoing efforts if you want to reach and maintain high search engine ranking. Working with the best SEO company is a great way to make your industrial marketing efforts more efficient. Sensible online presence will deliver a wide range of benefits that make the investment in such strategies a great option for your business. 

Author Byline

Richard Fong is the CEO and Founder of Bliss Drive, LLC. His primary mission is to help businesses, on any scale, gain stronger online presence and provides his expertise on how business owners benefit with maximized online exposure.
Check Out Bliss Drive on Facebook.


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