Saturday, May 31, 2014

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Combine PR and SEO to Increase Traffic and Conversions

Increasing web traffic is a top goal for most organizations. Meeting that goal used to be easier when search engines only looked for links back to your website.

Times have changed – a lot. These days, search engine optimization (SEO), the visibility of a website in a search engine’s unpaid search results, relies on much more than just backlinks.

Search engine algorithms now comb the web looking for fresh content, relevant keywords and inbound links to determine which sites should rank highest for a search term.

Press Release_Seo

Combining your PR and SEO can help to increase not only website traffic but also the bottom line.

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Friday, May 30, 2014

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How To Get High Quality Backlinks and Top Rankings in 2014

I decided to explain some important details about what SEO means in 2014 and how to obtain top rankings in Google search results.

There are hundreds of articles online, but these "lesson" is for those who understand SEO at intermediate - advanced level.

Anyone who offers SEO services, has a certain "image" about what is and how to "do" SEO. Each phrase can generate dozens of hours of discussion, but this is not the goal. The purpose of these article is to respond briefly to some essential questions about SEO.

My first question is: Can we still obtain High Google Rankings using the Old Principle?

Top Google Rankings: Quality Content + Natural Links = Quality Website  

quality content +quality links=quality website

What are the most important types of searches?

  • Brand
  • Money Keywords
  • Long Tails
Brand: are searches that Internet users use for seeking information about the official page (website) of a brand. This is a good strategy in some cases if you are searching to obtain some traffic from your direct or related competition.

Do not expect great conversions however, users are searching for competition or a certain brand anyway!
Still this trick can bring good results if the Brand/product promoted is closely related to the competion.

Money Keywords:  Are those searches that Google suggested and still does. There are searches that must theoretically generate sales (revenue) for goods or services:
ex accommodation (city), shop for (clothes, laptop, etc.), games (online, barbie, cars), etc..
 There are the main keywords the so-called Key "keywords" for any type of site.

Long Tails: this are users natural searches, suggested or not by Google:
 ex: accommodation (in the village) to (hostel, hotel, etc..) with (pool, playground, etc.), or
"best cabbage recipes" or "SEO for online clothing shops.", and so on.
Targeting Long Tails is a good strategy to get easy rankings and traffic but you should always keep in mind that the volume is usually low.

How To Get Your Website To The Top of Google Search Results?

This is the answer that every online business/blog owner is looking for as soon as he heard about SEO (search engine optimization, online advertising, etc..).

Google algorithm is extremely complex, and  Google (SERP'S)  depend on many dates and details.
BUT, the most important (even today) are: Links and Content
Yes, of course  many other details matter, but none in so large proportion as links and content.

Links: Most of the Google algorithm is still based  on the links. The links are recommendations received for your site, from other sites. If offline, a friend recommends you with a verbal reference,  online this recommendation is written and called citation (with link) or simply with your Company/Website Name.

This subject is very large to debate in one article alone and i strongly recommend to read a more compressive article written by
SEO After Hummingbird, Penguin, & Panda - read the full article at Search Engine Journal.

Number of links does not matter. Quality is the Key!

Quality links gives authority and the authority site offers top position in the results provided by Google.

 Internal links are links from your site and the more authoritative your site becomes, the internal pages authority increases and thus positions. External links are links that your site receives, or the ones we recommend (links to other sites from your site).

The Best links are "do-follow", are those links who recommend you and will provide a good impact on your rankings. Links  with "no-follow" attribute are those links that recommend you, but without having to give authority or importance for your website.
  • TIP: From my experience "no-follow" links are very important too. Natural link building means that you will receive a fair number of both Do-follow and No-Follow links pointing to your business/blog.
  • Avoid as much as possible the use of "money keywords" in do-follow links.
Content: text, images, video, etc.. of your site is called content. Content is an essential element for obtaining top positions for  "long tail" searches.

Quesiton is: Are Links more important than the content?
I would Definitely YES. Links offer top positions for "money keywords" in SERP, but the content will offer free traffic for "long tail" searches and most importantly, will help conversions!

What matters more, the links or the content?

Google understands what your site aims indexing pages and by analyzing incoming links. Regardless of the title content and meta description, Google knows exactly what is the content page related too, so in some cases, rewrite the title and description, if it considers that they are not relevant to the user.

A website without content, or containing very little / weak, but much better links will get top positions on  "money keywords"searches against a a very good competitor with good content but with less links or weaker (qualitative).

Instead, "long tail" content site will get better positions, because actually, the page that contains information relevant to user searches.

You can get traffic to a website without content, but why would you do that?
After all  ranking main purpose is to generate conversions. Content is one of the essential elements for conversions.
Conclusion: Write content for the users and try to get only relevant and quality links for your website!
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Friday, May 16, 2014

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How To Target Ads on YouTube - How it Works?

YouTube is a channel worth to be kept under consideration this year when it comes to promotion – with the options existent on YouTube regarding the public targeted by certain commercials, depending on the objective of the campaign.

After we introduce the general budget settings, the language, location, the ad and the formats when it comes to viewing, as well as the advanced settings, we can select the public to whom the video ads are going to be addressed.

Targeting is almost similar to the one of classic AdWords campaigns. 
There are three big possibilities to targeting, which are put at the disposal of those who watch content on YouTube (for formats such as In Stream and In Display): demographic, interest and topics (which means those who see videos about a certain subject).

Demographic testing

When it comes to demographic aspects, we can target depending on gender and age.
In both cases, it is very important to make sure that the option Unknown is checked.
Target people whose age or gender is unknown

Excluding this option can lead to a substantial decrease when it comes to the number of people who can see the ad.

This happens because the majority of sites in the Google Display network do not offer demographic data about its consumers and does not take information about users, depending on their behavior. This is why, many people can fall in the Unknown category.

Targeting depending on the viewed content – Topics

This targeting is an alternative to the manual selection of all the sites which appear in commercials.

 The topics are put at the user’s disposal and are the same such as the ones associated to any AdWords campaign, although they are only applied in the case of YouTube networks and other partner sites in the GDN network, which support video content.

For example, if we want to promote a new camera, you can target everyone who follows YouTube clips about cameras (tutorials, reviews – any type of content that can enter in this category.)

Targeting depending on interests

  • This type of targeting allows the showing of all the ads that enter in a category of interests, regardless of the content of the videos that are watched. 

  • This type of targeting is very effective, as those in this category have shown a great interest in the subject through searches and visited sites. 

  • The interests presented here are the same as the ones we have gotten used to, less the newly coming category In-market buyers. 

Moreover, for this type of campaigns, depending on the other targeting that has been made for that certain campaign, the Suggested Interests window appears.
Suggested Interests Window

Also for the visual content, there are certain advanced targeting options: adding placements, remarking lists and content words.

remarking lists and content words option window

If we want to be very specific we can use Managed Placements, adding sites or sections from certain websites that we want to be seen on.

If we want to reach the people who have interacted in the past with our site or who have seen videos on our YouTube channel, we can use the AdWords Remarketing Lists or Video Remarketing Lists.

If you have your YouTube account connected with the AdWords accounts (and it actually is recommended to have it this way), then these lists are created automatically. 

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Flexible conversion - New way to count conversions ratio in AdWords

A few months ago, a new system to measure the conversions in Google AdWords has been launched – Flexible conversion.

What does this mean for those who conduct AdWords campaigns?

Firstly, a better vision on the results, as it will offer anyone the possibility to clearly see which is the value that Google AdWords brings to a certain business, depending on the objectives it has set.

More exactly, the process to measure a sale will be different from the one of measuring leads. While for a site focused on e-commerce it is very important to follow each sale, no matter how frequent it is, it is not recommended to register all the micro-conversions made by the sale user, several times.

For example, a site which sales clothing and offers an eBook for download will be interested in measuring all the sales as separate conversions, while all the eBook downloads coming from the same user will be treated as a single conversion.
New Conversions Count System Flexible Conversion

The new changes brought by Google AdWords

  • The following names have changed:
  • Conversion (1 per click) has become Converted click, such as its derivate (Cost/Converted Click & Click Conversion Rate) – the advertisers who want to measure unique actions will have to report themselves to this indicator.
  • Conversions (many per click) was become Conversion – the advertisers who want to measure all the actions made will need to take under consideration this indicator.
  • Certain new settings have occurred when it comes to the tracking code
  • To benefit of the improvements made to the AdWords platform, the basic settings of the tracking system need to be modified, with the purpose to measure both micro and macro conversions.

In case the initial setting, Unique conversions, is left unchanged, nothing is modified, so all the statistics remain unchanged. Once this field is modified, we will be able to better differentiate the results, depending on the business objectives we have set.

Then, we can add new columns to the interface, to be able to analyze all the indicators we are interested in.

Why is so important to use the new conversion measurement system?

  • The new Flexible conversion system will allow users to correctly measure more types of conversions;
  • We will better understand the importance of micro-conversions and will learn how to measure them correctly;
  • We can better optimize the AdWords campaigns, based on results differentiated by objectives.
The statistics that can be observed after the implementation of the new modification can be either positive or negative, depending on the factors used in analyzing the campaign.

However, do not panic! The closer we are to the reality, the better we will know what to do and how to grow the performance of the campaign.

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Friday, April 18, 2014

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How to Make Your Blog Famous

To make a blog famous is a very difficult task these days as there are numerous blogs coming up everyday. Specially, from the Indian sub-continent, the number of bloggers emerging and the number of blogs getting created everyday are count-less.
Hence, to get people talk about your blog and make it really famous is not easy at all. And, remember getting traffic to blog doesn't mean that it is famous. I have seen blogs getting over 10,000 visitors daily but are not famous. In-fact, niche blogs are one of their kind which gets decent traffic but are not famous as people try to hide them to avoid making the niche famous.

There was a time in past that when I started blogging in Android niche, it took me around 15 days only that the blog started getting around 4000+ unique visitors per day but with time, the niche got so clumped that every second blogger is now found writing about android.
Having said above lines, the question 'How to make your Blog Famous' remains unanswered yet. So here are some of the one-liner tips told to me by a very famous blogger when I asked him the same.
  • Customize your Blog Content : Make it interesting and include images/videos where-ever possible.
  • Add blog to blogging communities : You cannot be famous until people know you.
  • Write Tutorials and Audience Dedicated articles : People will trust you and visit again only if they find the content useful.
  • Be a Guest Author and Write for Others : This helps people identify and know you better.
  • Give something to Download for Free : Even if it is a PDF, people loves freebies.
  • Blog Frequently : Keep you blog updated and keep the frequency of posts static and to the mark.
  • Create a Buzz on Social Media : Search Engine ranks may get down with time but social media interaction stays alive.
Having said above lines, I am sure that these will help you keep you blog alive and make it famous.
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Friday, April 4, 2014

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Digital TV Revolution : Problems, Issues, Solutions and Rectifications

Its old advice but it still seems to work even with the surplus of gadgets that we live with today. While my grandfather’s version (hitting the offending electrical item with a big stick) may not be suitable for some of our more delicate gadgets today, the old ‘turn it off and switch it back on’ trick can still work with most devices. The Digital TV revolution that has swept the UK in the last couple of years has left us with more channels and more choice than before; and it’s also left us with more recepti on problems. The main problem is often the ‘kit’ itself; the more complicated electrical devices become, the more there is to go wrong on them and sadly, the big stick approach no longer seems to be the main cover-all solution. Digital TV reception problems are caused by a number of different issues and many of them start at home. Here are a few solutions to try.

Rewiring, Retuning and Overcoming Obstacles

Yes, turn it off, turn it back on again comes top of the list. If you have a set top box switch this off at the mains, if you have an integrated set do the same. Usually ten to fifteen seconds will be long enough and then you can switch back on again. In many cases this will mysteriously resolve the issue.
If it doesn’t try plan B; switch everything off again and then checking and re -checking all the cables connecting boxes, sets and power/aerial points. These have a habit of working themselves loose over time (during enthusiastic dusting sessions for example). Plug and unplug wires and ensure that all connections are firmly attached. If there are any wires that look corroded, worn or damaged these should be replaced with new cabling.
Next u p is the atmosphere; extreme conditions, heavy winds, snow, rain (of which we’ve seen rather a lot recently) can all affect reception. This issue resolves itself when conditions return to normal. Extremely fine, clear weather can also be a problem as atmospheric pressure can affect signals temporarily. If there has been some recent severe weather and the problem doesn’t clear up with the weather itself check the obvious; is your digital TV aerial still pointing in the right direction (or is it actually still there). A local engineer should be able to help if a new TV aerial installation is required or if some re-positioning is necessary.
For those with a communal aerial (usually found in apartments and flats) some simple checks may help to find the problem. A power failure to the main aerial may be the cause of interrupted viewing (lights in communal areas that are also not working may be a clue). Also check with neighbours to see if they are having similar problems. If the symptoms seem to be common contact your building manager to get a check on the aerial completed.
A number of obstacles can block signals from Digital TV transmitters. These include hills, walls and trees. While the former is unlikely to grow suddenly (there have been exceptions) walls (or new buildings) and trees can begin to cause problems unexpectedly. If you’re signal deteriorates in spring it’s possible that newly grown foliage is blocking the signal more than usual. An engineer may be able to help move the aerial for a better signal, or add a booster. New buildings may also interfere and, again, in this case an engineer should be called to check your aerial installation

Planned Interruptions and Outside Influences

On occasion, engineering works on transmitters can reduce the number of channels or completely disrupt your reception. In addition, digital channel information also changes more frequently than old fashioned analogue and you may simply need to retune your set. Check the manufacturer’s instructions which should detail the process (a copy can be found online if you’ve misplaced the original). The retune process is recommended once every three to six months to ensure you are receiving the full set of channels available in your area. If you’ve tried all of these ways to improve your signal and you’re still finding it hard to get all but the weakest of signals, check with neighbours to see if the problems are shared. If this is the case contact the BBC to report the problem. The BBC is responsible for terrestrial TV transmission (it’s one of the reasons we pay for our licence) and should investigate the issue for you. For cable or satellite services, you will have to contact your provider to report any issues.
Author Byline
While digital TV offers more choice to viewers it also seems to offer more reception problems. Here TV fan Jack Shepherd looks at how to deal with them.
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Sunday, March 30, 2014

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A Guide to High PR Link Building For Complete Noobs

Link Building Guide For Noobs​Link building is the most important and challenging SEO skill you can learn, and if you're new to the SEO world, you may be wondering how you can start building legitimate links. As you may know, a good website won't rise to the top if it doesn't have any links pointing its way.

In the past, there was a day where you could build thousands of spammy backlinks and watch your lousy website rise to the top. However, those days are long gone and building credible backlinks are more important than ever if you want to stay at the top.

To get you on the path to building the best links for your website, here's a quick guide to get you started:

Finding a Good Backlink

First off, you have to understand what makes a good backlink.

A good backlink is going to have so many elements that search engines look out for. This is going to include:
  • Website Popularity
  • Relevancy
  • Anchor Text
  • Trust
  • Freshness
  • Social Signals
Since there's so much that goes into this, did a great job explaining what you should look out for in every link you try to acquire.

Be Aware of Spam

When researching ways to build link, you're going to come across many ways to build links fast, and sadly, this isn't something that you're going to want to do. If your backlink profile is riddled with spam and low-quality links, you're going to risk an algorithmic penalty, which is extremely hard to get out of.

In general, it's highly advisable that you avoid the following types of links:
  • Directories
  • Low-quality blog comments
  • Forum spam
  • Low-quality press releases
  • Article marketing
  • Paid links
  • Link wheels
  • Link farms
  • Spamming social media networks
  • Profile spam
While it can be tempting to get links here, you have to remember that these strategies won't work going forward, and you're going to do a lot more harm than good.

Watch Your Anchor Text

While your anchor text still plays a role in your ranking, you don't want every backlink to have the same anchor text. If you do this, it's immediately going to send red flags to the search engines.

A good backlink profile will have hundreds of natural links with various anchor text combinations. As a general rule of thumb, try to use your anchor text about 10 percent of the time. To learn more about how anchor text works, refer to this guide.

Planning Your Links

In the world of building backlinks, there are hundreds of legitimate ways to build links. Some of the most basic strategies you can use include the following:

1. Email Outreach

Find websites in your niche that may be willing to link to your website. If they have a resource page or an existing article, send them an email to see how you can potentially get listed. As long as you have a reputable website, your results should be good.

2. Guest Posting

Guest posting is the process of reaching out to other bloggers in your niche offering them a piece of content in exchange for a link in your author biography at the bottom. When guest posting, though, make sure you're writing for blogs with a credible website and some web traffic. Guest posting is a great way to build your brand, traffic and search ranking.

3. Blog Networks

Blog networks are exactly what the name states -- a network of blogs. There are many reputable companies online that are willing to write up pieces of content and post it on their network. If these networks are run properly, this is a great way to receive a lot of high-quality, reputable backlinks.

These are just three of the hundreds of ways to build links. To give you more ideas, has 101 ways to build links fast.

Link building is an art that will take some time to learn. With so many ways to acquire a link, there's no reason you can't rise to the top. To set yourself above the rest, be creative, create something worth linking to and put in countless hours reaching out to others in your industry.
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