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Thursday, February 4, 2016

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Apple Acquires LegbaCore

Apple made another acquisition last year that was revealed by the famous company now. So, the tech giant bought LegbaCore in November 2015, although the news emerged only today.

The acquisition was not made public by Apple, but actually by security researcher Trammell Hudson, during a presentation that took place in December, and was just picked up by news providers.

Apple has also hired the founder of LegbaCore, Xeno Kovak, as well as his partner, Corey
Kellenberg. The fact that the two security researchers joined Apple was revealed by Kovah on Twitter back in November. He claimed that Apple hired them to do "low level security." After all, the two researchers have worked on targeting Mac computers.

So, LegbaCore became widely known for developing a very complex virus worm, named Thunderstrike 2, able to infect Mac computers. The virus was directly targeted at Macs and was able to easily spread from one device to the other. The most interesting aspect was the fact that it was able to spread even to computers that were not connected to the Internet.

Apple buys legbacore - news
Image Credits:www.MaddApple.com
Furthermore, the two security researchers managed to make the attack so powerful that it was very difficult to detect, as well as to get rid of. This means that Apple was unable to offer protection to its customers.

Before revealing the existence of the virus, its creators notified Apple, for the famous company to be able to take a position on this and issue a defense mechanism against the threat.  Without a doubt, it impressed Apple so much that the famous company decided to hire the two researchers.

Initially, both the acquisition and the fact that Apple hired the two security researchers went unnoticed, however, it all emerged to public scrutiny after the security conference that took place in December. Well, now although the acquisition emerged in the media, details are yet unknown.

It also remains unclear if Apple paid something for the company or how much it cost. What seems to be certain is that the two security researchers are employed by Apple.

However, what they are doing at Apple is also something unconfirmed at this point. When it comes to the acquisition, some analysis have claimed that it actually is not a proper acquisition in its full sense, as LegbaCore does not possess valuable assets that Apple could be using. Furthermore, most likely the company stopped operating and the whole purpose of the acquisition is that Kovah and Kallenberg would be using their expertise to benefit the tech giant.

Well, the fact that Apple was interested to make this move is not shocking at all, as the famous company has always been very interested in security. Furthermore, increased threats have seemed to affect cybersecurity lately, putting users at risk of having their data stolen and compromised.

Apple also had to deal with numerous flaws that potentially allowed malware to affect its systems. Maybe, onboarding Kovah and Kallenberg would help the popular company be less susceptible to attacks in the future.

As always, Apple remained silent about this entire story and has not confirmed any of the rumors.
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Thursday, January 7, 2016

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6 Questions You Should Ask Yourself to Improve Conversions

Why Isn't My Traffic Converting?
Once you become an affiliate, there's usually a long road ahead before making a living out of it.

First, you gotta have traffic — and if you don't, you gotta know how to generate it. This, generally speaking, can take time & money.

But let’s say you are naturally blessed with this beautiful thing called traffic; one of the most frustrating dilemmas a marketer can find himself having is having the traffic, but not having the conversions.

“Expectation is the mother of all frustration.”
Antonio Banderas

While the quote above remains true, there’s usually an explanation for everything, and sometimes it’s just a matter of finding out what’s wrong before you can address & fix it.

Luckily for you, we have 6 simple questions that we think you should ask yourself to help direct your success in achieving more conversions.

1 – Is My Traffic Qualified?

Social Media 

Backlinks

Classified ads and Instant Messaging

Ad Network

Mailing

Keywords (paid & organic)

 

2 – Am I Promoting This Vertical Effectively?

Dating

Paysites

Cams

3 – Am I Promoting the Right Product? 

…with the right GEOs?

…with the right niche?

…with the right/allowed promotional method?

 

4 – Is My Campaign Optimized? 

5 – Do I Have Enough Traffic?  

6 – Did I Consult an Affiliate Adviser?

Use Without Moderation

With this whole process as a guideline, you should be able to discover quite easily any hiccup that could be impacting your conversions. Read the full guide (http://blog.crakrevenue.com/why-isnt-my-traffic-converting) provided byCrack Revenue.
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Wednesday, January 6, 2016

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Facebook Could be Testing Users' Loyalty

Facebook has once again managed to cause some headlines, this time being claimed that the famous company has actually tested users' loyalty by crashing its Android app.

The news is quite shocking, but after all Facebook is well known for its somewhat radical decisions when it comes to the social network.

So, according to the latest reports, Facebook deliberately crashed its Android app, with the main purpose to find out exactly how dedicated users are to the social network.

Allegedly, the crash occurred over several weeks, for some users, The Information reported. The site claimed that Facebook just wanted to see if users would still access the mobile version or would just give Facebook up in case the Android app is not working.
Facebook Loyalty , Facebook test for android users

It has been reported that users refused to give up on Facebook and they actually continued to visit the site. So, this means that if Facebook really conducted this test, it found out that users are not willing to give up accessing the social network so easily. Reportedly, after trying to access the app several times, users accessed the mobile version of the social network.

Facebook has not confirmed conducting this test, but if the famous company did so, it actually wouldn’t be something unexpected. Facebook has previously been under criticism for monitoring its users.

One such case dates back to June 2014, when the famous company has monitored users' emotional responses to certain positive or negative posts from their friends. The test was conducted on no less than 600,000 people, who were not previously informed about the company's intentions.

What Facebook did was to alter the content of the News Feed to determine its effect on users' moods. For instance, Facebook wanted to find out if displaying sad or upsetting posts would make users less likely to visit the social networking site.

When it made this psychological testing last year, Facebook admitted to be running the test and claimed that it was just willing to improve the services it provided to its users.

Was this new test conducted with the purpose to improve services provided to users? 

Well, some claim that Facebook actually made this test because the famous company fears Google's Android system.

The Information, citing some unnamed sources, claimed that Facebook is afraid of relying on Google Play and other similar services for the distribution of Facebook apps. Consequently, the company run by Mark Zuckerberg is considering distribution of its apps via other app stores.

The company might be considering the use of Oculus VR app store, which is available on Samsung devices.

The report indicated that Facebook carried various tests during the years to see how Android problems influenced users relationship with Facebook and if such problems would make users abandon the social network.

So, Facebook wants to secure the access of its app even if some issues might emerge with the Android, or maybe between the social network and Google. There is no indication that such issues might exist between Facebook and Google, but in case it happens, Facebook wants to be prepared. 
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Monday, November 23, 2015

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Check out the new Harman Kardon AVR 1610S

Every year, several brands are releasing a new model on the receiver market. These new receivers are coming with a larger variety of features with the purpose to attract more and more clients. Now, it is Harman’s turn to release a new product.

So, this company has unveiled its latest product called Harman Kardon AVR 1610S, which promises to offer several features that will be useful for owners.

www.MaddApple.com - Copyright  new Harman Kardon AVR 1610S
To be added that this new product is more like an update to the company’s 2013 lineup. An interesting fact is that the company instead of offering a new name to its new product, it simply added an “S” to its name, more like an iPhone-style naming scheme.

Probably, users had low expectations when it comes to this update, knowing that fact that the company has added a simple “S” to its model name.

 However, on the contrary, this new model homes plenty of useful updates that will certainly attract a lot of eyes.

The new Harman Kardon AVR 1610S comes with features like five HDMI 2.0 ports and Spotify Connect, which is one of the most searched features when it comes to receivers. Moreover, the new model has also kept support for wireless Bluetooth streaming.

 So, the new receiver is available at the price of 400 dollars, which is a good price when it comes to a receiver that has so many features.

Unfortunately for users, the new Harman Kardon AVR 1610S doesn’t come with a Wi-Fi feature, but it has an Ethernet port.

As for home-theater playback, this new receiver is doing quite well, offering an incredible sound and creating a soundfield that will compete with any other device on the market.

This new receiver is also perfect when it comes to design, because customers who are searching for a minimalism design may find this receiver as being the perfect choice. Even if it looks like its predecessor, the new Harman Kardon AVR 1610S comes with some new tweaks and that is actually a good thing.

Compared with other brands and models, the new Harman Kardon AVR 1610S comes with only one button placed on the front panel.

This button will probably do what every client think it can do, adjust volume. As for remote, this one is not very user friendly, because it comes with small buttons and there are great chances for users to accidentally press the wrong buttons when using it.

Nowadays, users are searching for the highest level of technology and the best features when choosing a smart device, regardless of its type.

Without a doubt, the receivers market has grown in the past few years, while customer's demands and expectations have also increased.

The new Harman Kardon AVR 1610S is a device that will not disappoint users. However, it is interesting to find out what other new products will be launched on this segment of the market in the following period and which will become the primary choice among customers. 
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Tuesday, October 13, 2015

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Interesting facts about Google Chromecast (2015)

Google has released these days its new Chromecast. Probably, the main thing that will attract customers is its price.

The new Google Chromecast is available at the price of 35 dollars. This is a very affordable price considering the fact that users will have the opportunity to enjoy apps like Netflix or YouTube.

Nowadays, for plenty of people, their tablets or phones are part of their everyday life and they watch a large variety of videos via YouTube.

The new Chromecast is a great opportunity for them to stream these videos on a larger screen. However, at the price of 35 dollars, even those who already have the older version of Chromecast will be tempted to try out the new device.

Probably, the main upgrade that this device has suffered is its software. Google Chromecast comes with new browsing options, cross-app search and easier app discovery.

With this new update, Chromecast will be an interesting rival for Roku or other streamers on the market.

However, many people might not recommend this device as the primary source for streaming to the TV at home, but at this amount of money, it is worth a try. Probably, Google Chromecast will be highly recommended for traveling or temporary connections.

As for design, Google Chromecast is a small plastic puck with glossy and colorful front side. For now, this streamer is available in yellow, black and pink version.

Moreover, it has a short and flat capable coming out of one end, while at the other end it has an HDMI connector.

The new version also has a matte gray bottom side, which is magnetized, allowing the HDMI connector to stick to it.

However, even if it has an interesting colorful and glossy shell, most of the times, this streamer will be hidden behind the user’s TV. This interesting device is made out of electronics and antennas crammed into a circular puck that measures exactly two inches in diameter for Apple iPhone 6 or iPhone 6S.

So, how does it work? Well, after users will plug it and power up, they will have to turn on their TV input and install the Chromecast app from either Play Store or Apple’s App Store.

The installation is pain-free and after giving their Chromecast a name, for example “Bedroom,” or “Living Room,” they have to select a Wi-Fi network to use for streaming. Once it’s connected to the network, Google’s puck is ready to stream.

To stream an app, like Netflix or YouTube, users will have two options. The first option is by the traditional method: opening up the app from the phone, tapping the little icon. The second option is to find movies or TV shows and launch the required app, using the updated Chromecast app.

Besides Netflix, Pandora, YouTube and many others, users can also access Google Cast extension to display Web pages on the TV screen, including Google Docs, Facebook, Amazon Instant Video or Instagram.

This is an interesting feature that will put Google Chromecast in a leading position on the market. However, this device will not stream 4K videos like high-end streamers, but at the moment 4K is pretty rare.
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Wednesday, September 30, 2015

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JBL Flip 3, a new portable speaker

This new JBL Bluetooth speaker is the third portable speaker that the company has released on the market. The new portable speaker comes with more features, including splashproof design and an improved battery life.


The company claims that the battery can go up to 10 hours of use, while the price remains the same as the previous model, 100 dollars. As we know from other portable speakers, JBL also plays any audio content from a Bluetooth-enabled source, like tablet, smartphone or a recent computer.

The new JBL Flip 3 is available in seven colors and like the previous model, this speaker can stand up vertically or can lay out horizontally. However, users should know that if they use the speaker in vertical mode, one of the bass ports will be covered and so, the device will not perform at its maximum capacities.

For a full sound experience it is recommended to use it in horizontal mode. JBL Flip 3 weights approximately 15.0 ounces, which is perfect for traveling, ensuring mobility. Unfortunately, there is no carrying case included in the package, but the speaker seems pretty durable, so there will be no problem transporting it around depending on the user's needs.

When it comes to use, customers should know that the answer/end button doubles as a pause/play button, but will also offer users the possibility to skip tracks forward and back. They just need to double tap to skip the track forward or triple tap to skip back.

This is quite useful for users to know, as otherwise they might think that this speaker doesn’t come with a pause/play button. Probably JBL has built a multifunctional button just to save space on the speaker’s layout.

To be added that the new JBL Flip 3 comes with a built-in noise and echo cancelling speakerphone and also users can wirelessly link multiple JBL speakers together to amplify the sound. Moreover, this portable speaker houses Bluetooth 4.1 technology and the company claims that the streaming range can go up to 33 feet.

Even if it’s a good idea to pair a couple of these JBL speakers for a great performance, a single Flip 3 will also do its job. This new portable speaker offers a good sound experience and plays very loud due to its small size. The new JBL Flip 3 delivers 2x8 watts of sound, compared with the original model that has 2x5 watts and Flip 2 2x6 watts. Well, this update will certainly make the difference.

As for competition, customers could also get at the same price the UE Roll, which comes with totally waterproof features and also delivers a good sound. However, the UE Roll is designed more for outdoor experiences and has a flatter design.

The best way to use the new JBL Flip 3 is at approximately 10 feet away, with the volume set at 75 percent. JBL Flip 3 will be a strong competitor on the portable speaker market, despite the fact that several brands have launched devices that come with unique features and amazing designs.

However, JBL and its Flip line have always been in top five.
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Nextbit is trying something new with its Robin Phone

Nextbit is known as being a kickstarter phone company that tries to take a share on the smartphone market. This time, Nextbit is trying a new experiment with its new Robin phone, an Android device that will start to ship in January 2016.



However, instead of trying to extend the internal storage or to come with a faster processor, Nextbit is coming with something new on the market: a type of online serverwhere users can store all their overflow photos or apps.

The new cloud will offer users 100GB of total storage, plus the 32GB that they will receive on the phone.

This means that owners will have enough space to save their photos, apps, movies or music. However, there are many other brands that offer the same possibility, like Dropbox, Google Photos and Microsoft OneDrive. So, what is different compared with these other phone makers?

Well, Nextbit comes with a new built-in method that will allow users not to sign up for services. If the company’s sky’s-the-limit approach will solve the storage problem, Nextbit will have a huge success on the market.

Other brands will be forced to produce and sell phones with larger storage options to compete with this device. If unlimited content will work, Robin will not have to worry about potential criticism of not having an expandable microSD card slot or a larger onboard storage.

So, how does the unlimited storage work? When users are out of local space, the phone will automatically remove the asset and save it to the cloud, and this way free up the internal storage.



Owners will not have to worry about their content because Nexbit declared that they will hardly know the transaction has happened. Users will be able to immediately retrieve their content when they need it.

So, when looking up on the phone for an old photo and video, users will see the thumbnail in a lighter gray and they just need to tap it and wait for a couple of moments for the content to be download again on the phone.

The new Robin will run the latest 6.0 Marshmallow version from Android and it will come with a Qualcomm Snapdragon 808 processor, 3GB of RAM, 2,680mAh battery with quick-charge capabilities and Bluetooth 4.0 LE. The starting price will be 350 dollars. Since the new phone is yet to hit the market, it is yet to see how this storage option will work and how it will be received by customers.

Some analysts have claimed that such a feature will be a huge success and numerous companies will try to explore the concept and bring something new to customers. The technology world is evolving so rapidly that tech companies need to release something new and impressive constantly, to be able to gain share of the market or stay in customers' preferences. At the moment, the smartphone market is dominated by Apple and Samsung, but depending on how other companies manage this, the two could even be overpassed.
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