Thursday, August 7, 2014

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How To Use Disavow Tool - The Secrets to Disavow Links Tool

Ever since its introduction, the concept of disavow links has managed to create a lot of debates among SEO specialists, as well as among webmasters. The concept is extremely interesting to discover.

Considered by many an ideal solution, the Disavow tool can turn out being extremely helpful when a site has to deal with a penalization from Google, linked to the profile of links.
In such cases, the Disavow tool can be useful in the identification of a series of low quality links.

This concept is quite debated nowadays, being surrounded by various speculations and rumors. Naturally, much of the functionality of this new concept is kept a secret by Google and its mechanisms.

 Consequently, the number of individuals who can successfully use this system is quite low. There are many discussions among SEO specialists regarding the functionality of the Disavow tool and the way in which it functions.

How dangerous Disavow can be and how it works?

Disavow Links Tool - how to use it properly
Of course, a common question that users ask is how dangerous Disavow can actually be. In fact, the message that users can read when they try to connect to Disavow can be rather discouraging.

So, the message reveals that this is an advanced product and it should be treated like one.

Moreover, the same message says that using this tool incorrectly can lead to the decrease of the performance of a site when it comes to Google ranking and searches.

Cyrus Shepard is one of the individuals who tried to find out just how dangerous Disavow can really be. The method used featured Disavow for each link to his site, about 35,000 more links.

The process used was a simple one, featuring two important steps:
  1. downloading all the links in Webmaster Tools 
  2. as well as updating these links in the Google Disavow Tool.
After these two steps were completed, two months of analyzing the results followed. However, after two months, nothing happened, so there were no decreases when it comes to the results.

Naturally, this can mean that a demand for reconsideration might be needed after the initiation of Disavow.
Disavow has a strategy that can stop the process of including good links or there are needed more than 2 months for Google to process all the results.

As imaged, there are many discussions on whether this tool works automatically or needs a reconsideration demand to function.

Some claim that the second option is the right one, hypothesis commonly sustained by SEO specialists who have obtained great results from the use of this tool, with no need to make any demand.

Google claims that the search engine conserves its right to ignore the links the user might want to eliminate, if a mistake has been made.

Can Disavow work on Penguin?

Another common question is whether Disavow can be used on Penguin or not and if this is possible even if the site has never confronted with a manual penalty.

Reps from Google, as well as Matt Cutts, have claimed that the tool can be used by sites which have been penalized by the Penguin, suggesting that this is valid in the case of the links which break the rules of Google in terms of quality.

There are a series of advices that might turn out to be useful when it comes to Google reconsideration demands.

Before using the Disavow Tool, one is expected to make multiple link removal requests on their own. Only after there is a "small fraction" of links left to remove, should one use the tool. - Read more at
1. Eliminate links first, then use Disavow
Google wants links be eliminated first, being included here the links that are considered to be bad. From this point of view, Disavow is the final solution. There is no need to do this is with an amazing precision, but the right action counts.

2. Link centralization
Google recommends doing so with the use of Google Webmaster Tools.

3. Identify bad links
You can achieve this purpose using automated links, as well as manual analyses. It is recommended, when possible to use them both.

4. Outreach
Sending emails to eliminate bad links might be an option.

5. In case you have any doubts, you may use disavow for domains. 

6. The format matters 

Google rejects many files as they are not in the right format. However, this aspect is commonly ignored by webmasters. The correct format is text file, while links and domains can be placed one in line.

In conclusion, the Disavow tool can be very useful, but it can be quite complicated, too.
  In case the tool is not used in the right manner, a decrease in the organic positioning might be noticed. Google recommends the use of this tool only in extreme cases, so precaution is required.
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Brand building – the best SEO technique in 2014?

Nowadays is becoming more and more difficult to build a good link profile for a site, as part of a SEO campaign, considered on long term.

In this context is becoming even more difficult to understand the process that stays behind link building.

  • What to do when the links obtained with a lot of efforts turn out being actually dangerous? 
  • How to avoid over-optimization and the penalties that Google applies?
 From this point of view, more and more, is becoming important to invest in brand building, as the best SEO solution which may turn out transforming the link building activity.

Brand Building and Seo StrategyBrand building: the intersection between search and branding

No matter what you might think, brand building in SEO does not only regard obtaining branded links for the site of a particular company. It actually is much more than that.

So, it means the association of a brand with some particular keywords, which define it and its position for the targeted audience. Naturally, there is one simple consequence which results from here: the optimization of searches linked to the results in Google.

Co-citation and co-occurrence - the new relevant elements in SEO

CO Citation new ranking factor
How can brand building be effective when it comes to SEO?
 Co-citation and co-occurrence are considered to be two key relevant factors in search engines.
 What do they mean?
Co-citation refers to the mentioning of the brand, along with its competitors, keeping it in a special category, which can be considered depending on Google’s results and the suggestions it offers in the section searches referring to a certain topic.

On the other hand, co-occurrence means attributing certain keywords to the brand, no matter if they are included in the link or are just mentioned in the text. 
Consequently, the words brand and keyword X are becoming the brand in the mind of the user.

Naturally, a strong signal is sent to the search engines when that certain keyword is searched. This is a new ranking factor in SEO.

What is the right link profile, from the SEO point of view?

The correct link profile for a site should contain branded links, obtained from sites that are considered to have a certain authority when referring to brands.

This includes both links and brand keywords. These links only come to confirm and make stronger the importance of the brand, mostly in editorials and texts.

To these links can be added optimized texts and keywords, combined with brand, or in non-banded combinations.

An important thing that should be kept in mind is that all links need to be obtained in the context of a good positioning of the site, depending on the query intent, as well as the relevance of the keywords. Of course, good rankings are going to be more difficult to obtain if the site is not relevant for the wanted keywords.

Various analyses have shown so far that the influence of the social signals when it comes to SEO are in continuous growth. Google Authorship is becoming more important, too, as the truth is that credibility is actually an important factor in determining the authority level of a site.

Meanwhile, the question how much does SEO matters for a strong brand still remains. Maybe, each brand can offer its own answer to this question.
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Saturday, May 31, 2014

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Combine PR and SEO to Increase Traffic and Conversions

Increasing web traffic is a top goal for most organizations. Meeting that goal used to be easier when search engines only looked for links back to your website.

Times have changed – a lot. These days, search engine optimization (SEO), the visibility of a website in a search engine’s unpaid search results, relies on much more than just backlinks.

Search engine algorithms now comb the web looking for fresh content, relevant keywords and inbound links to determine which sites should rank highest for a search term.

Press Release_Seo

Combining your PR and SEO can help to increase not only website traffic but also the bottom line.

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Friday, May 30, 2014

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How To Get High Quality Backlinks and Top Rankings in 2014

I decided to explain some important details about what SEO means in 2014 and how to obtain top rankings in Google search results.

There are hundreds of articles online, but these "lesson" is for those who understand SEO at intermediate - advanced level.

Anyone who offers SEO services, has a certain "image" about what is and how to "do" SEO. Each phrase can generate dozens of hours of discussion, but this is not the goal. The purpose of these article is to respond briefly to some essential questions about SEO.

My first question is: Can we still obtain High Google Rankings using the Old Principle?

Top Google Rankings: Quality Content + Natural Links = Quality Website  

quality content +quality links=quality website

What are the most important types of searches?

  • Brand
  • Money Keywords
  • Long Tails
Brand: are searches that Internet users use for seeking information about the official page (website) of a brand. This is a good strategy in some cases if you are searching to obtain some traffic from your direct or related competition.

Do not expect great conversions however, users are searching for competition or a certain brand anyway!
Still this trick can bring good results if the Brand/product promoted is closely related to the competion.

Money Keywords:  Are those searches that Google suggested and still does. There are searches that must theoretically generate sales (revenue) for goods or services:
ex accommodation (city), shop for (clothes, laptop, etc.), games (online, barbie, cars), etc..
 There are the main keywords the so-called Key "keywords" for any type of site.

Long Tails: this are users natural searches, suggested or not by Google:
 ex: accommodation (in the village) to (hostel, hotel, etc..) with (pool, playground, etc.), or
"best cabbage recipes" or "SEO for online clothing shops.", and so on.
Targeting Long Tails is a good strategy to get easy rankings and traffic but you should always keep in mind that the volume is usually low.

How To Get Your Website To The Top of Google Search Results?

This is the answer that every online business/blog owner is looking for as soon as he heard about SEO (search engine optimization, online advertising, etc..).

Google algorithm is extremely complex, and  Google (SERP'S)  depend on many dates and details.
BUT, the most important (even today) are: Links and Content
Yes, of course  many other details matter, but none in so large proportion as links and content.

Links: Most of the Google algorithm is still based  on the links. The links are recommendations received for your site, from other sites. If offline, a friend recommends you with a verbal reference,  online this recommendation is written and called citation (with link) or simply with your Company/Website Name.

This subject is very large to debate in one article alone and i strongly recommend to read a more compressive article written by
SEO After Hummingbird, Penguin, & Panda - read the full article at Search Engine Journal.

Number of links does not matter. Quality is the Key!

Quality links gives authority and the authority site offers top position in the results provided by Google.

 Internal links are links from your site and the more authoritative your site becomes, the internal pages authority increases and thus positions. External links are links that your site receives, or the ones we recommend (links to other sites from your site).

The Best links are "do-follow", are those links who recommend you and will provide a good impact on your rankings. Links  with "no-follow" attribute are those links that recommend you, but without having to give authority or importance for your website.
  • TIP: From my experience "no-follow" links are very important too. Natural link building means that you will receive a fair number of both Do-follow and No-Follow links pointing to your business/blog.
  • Avoid as much as possible the use of "money keywords" in do-follow links.
Content: text, images, video, etc.. of your site is called content. Content is an essential element for obtaining top positions for  "long tail" searches.

Quesiton is: Are Links more important than the content?
I would Definitely YES. Links offer top positions for "money keywords" in SERP, but the content will offer free traffic for "long tail" searches and most importantly, will help conversions!

What matters more, the links or the content?

Google understands what your site aims indexing pages and by analyzing incoming links. Regardless of the title content and meta description, Google knows exactly what is the content page related too, so in some cases, rewrite the title and description, if it considers that they are not relevant to the user.

A website without content, or containing very little / weak, but much better links will get top positions on  "money keywords"searches against a a very good competitor with good content but with less links or weaker (qualitative).

Instead, "long tail" content site will get better positions, because actually, the page that contains information relevant to user searches.

You can get traffic to a website without content, but why would you do that?
After all  ranking main purpose is to generate conversions. Content is one of the essential elements for conversions.
Conclusion: Write content for the users and try to get only relevant and quality links for your website!
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Friday, May 16, 2014

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How To Target Ads on YouTube - How it Works?

YouTube is a channel worth to be kept under consideration this year when it comes to promotion – with the options existent on YouTube regarding the public targeted by certain commercials, depending on the objective of the campaign.

After we introduce the general budget settings, the language, location, the ad and the formats when it comes to viewing, as well as the advanced settings, we can select the public to whom the video ads are going to be addressed.

Targeting is almost similar to the one of classic AdWords campaigns. 
There are three big possibilities to targeting, which are put at the disposal of those who watch content on YouTube (for formats such as In Stream and In Display): demographic, interest and topics (which means those who see videos about a certain subject).

Demographic testing

When it comes to demographic aspects, we can target depending on gender and age.
In both cases, it is very important to make sure that the option Unknown is checked.
Target people whose age or gender is unknown

Excluding this option can lead to a substantial decrease when it comes to the number of people who can see the ad.

This happens because the majority of sites in the Google Display network do not offer demographic data about its consumers and does not take information about users, depending on their behavior. This is why, many people can fall in the Unknown category.

Targeting depending on the viewed content – Topics

This targeting is an alternative to the manual selection of all the sites which appear in commercials.

 The topics are put at the user’s disposal and are the same such as the ones associated to any AdWords campaign, although they are only applied in the case of YouTube networks and other partner sites in the GDN network, which support video content.

For example, if we want to promote a new camera, you can target everyone who follows YouTube clips about cameras (tutorials, reviews – any type of content that can enter in this category.)

Targeting depending on interests

  • This type of targeting allows the showing of all the ads that enter in a category of interests, regardless of the content of the videos that are watched. 

  • This type of targeting is very effective, as those in this category have shown a great interest in the subject through searches and visited sites. 

  • The interests presented here are the same as the ones we have gotten used to, less the newly coming category In-market buyers. 

Moreover, for this type of campaigns, depending on the other targeting that has been made for that certain campaign, the Suggested Interests window appears.
Suggested Interests Window

Also for the visual content, there are certain advanced targeting options: adding placements, remarking lists and content words.

remarking lists and content words option window

If we want to be very specific we can use Managed Placements, adding sites or sections from certain websites that we want to be seen on.

If we want to reach the people who have interacted in the past with our site or who have seen videos on our YouTube channel, we can use the AdWords Remarketing Lists or Video Remarketing Lists.

If you have your YouTube account connected with the AdWords accounts (and it actually is recommended to have it this way), then these lists are created automatically. 

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Flexible conversion - New way to count conversions ratio in AdWords

A few months ago, a new system to measure the conversions in Google AdWords has been launched – Flexible conversion.

What does this mean for those who conduct AdWords campaigns?

Firstly, a better vision on the results, as it will offer anyone the possibility to clearly see which is the value that Google AdWords brings to a certain business, depending on the objectives it has set.

More exactly, the process to measure a sale will be different from the one of measuring leads. While for a site focused on e-commerce it is very important to follow each sale, no matter how frequent it is, it is not recommended to register all the micro-conversions made by the sale user, several times.

For example, a site which sales clothing and offers an eBook for download will be interested in measuring all the sales as separate conversions, while all the eBook downloads coming from the same user will be treated as a single conversion.
New Conversions Count System Flexible Conversion

The new changes brought by Google AdWords

  • The following names have changed:
  • Conversion (1 per click) has become Converted click, such as its derivate (Cost/Converted Click & Click Conversion Rate) – the advertisers who want to measure unique actions will have to report themselves to this indicator.
  • Conversions (many per click) was become Conversion – the advertisers who want to measure all the actions made will need to take under consideration this indicator.
  • Certain new settings have occurred when it comes to the tracking code
  • To benefit of the improvements made to the AdWords platform, the basic settings of the tracking system need to be modified, with the purpose to measure both micro and macro conversions.

In case the initial setting, Unique conversions, is left unchanged, nothing is modified, so all the statistics remain unchanged. Once this field is modified, we will be able to better differentiate the results, depending on the business objectives we have set.

Then, we can add new columns to the interface, to be able to analyze all the indicators we are interested in.

Why is so important to use the new conversion measurement system?

  • The new Flexible conversion system will allow users to correctly measure more types of conversions;
  • We will better understand the importance of micro-conversions and will learn how to measure them correctly;
  • We can better optimize the AdWords campaigns, based on results differentiated by objectives.
The statistics that can be observed after the implementation of the new modification can be either positive or negative, depending on the factors used in analyzing the campaign.

However, do not panic! The closer we are to the reality, the better we will know what to do and how to grow the performance of the campaign.

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Friday, April 18, 2014

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How to Make Your Blog Famous

To make a blog famous is a very difficult task these days as there are numerous blogs coming up everyday. Specially, from the Indian sub-continent, the number of bloggers emerging and the number of blogs getting created everyday are count-less.
Hence, to get people talk about your blog and make it really famous is not easy at all. And, remember getting traffic to blog doesn't mean that it is famous. I have seen blogs getting over 10,000 visitors daily but are not famous. In-fact, niche blogs are one of their kind which gets decent traffic but are not famous as people try to hide them to avoid making the niche famous.

There was a time in past that when I started blogging in Android niche, it took me around 15 days only that the blog started getting around 4000+ unique visitors per day but with time, the niche got so clumped that every second blogger is now found writing about android.
Having said above lines, the question 'How to make your Blog Famous' remains unanswered yet. So here are some of the one-liner tips told to me by a very famous blogger when I asked him the same.
  • Customize your Blog Content : Make it interesting and include images/videos where-ever possible.
  • Add blog to blogging communities : You cannot be famous until people know you.
  • Write Tutorials and Audience Dedicated articles : People will trust you and visit again only if they find the content useful.
  • Be a Guest Author and Write for Others : This helps people identify and know you better.
  • Give something to Download for Free : Even if it is a PDF, people loves freebies.
  • Blog Frequently : Keep you blog updated and keep the frequency of posts static and to the mark.
  • Create a Buzz on Social Media : Search Engine ranks may get down with time but social media interaction stays alive.
Having said above lines, I am sure that these will help you keep you blog alive and make it famous.
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